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Hello Burlington Webinars
We periodically host webinars as learning opportunities for the region's hospitality sector. If you're signed up for our industry newsletter, you''ll automatically receive invites to any upcoming events.
PAST WEBINARS
1) CANNABIS TOURISM PRESENTED BY CULTIVAR STRATEGIES & HELLO BURLINGTON
With retail sales of cannabis becoming legal in Vermont in October, this timely webinar will examine the growing trend of cannabis tourism. We'll learn about the demand for cannabis travel, and see examples from other destinations that are providing visitors with evolved, engaging, and localized cannabis experiences.
The webinar will be presented by Cultivar Strategies, a consulting firm that specializes in helping destinations prepare for and capitalize on the emerging, cannabis-related travel trend.
2) SOCIAL MEDIA FOR THE HOSPITALITY COMMUNITY PRESENTED BY OLIVE & MILO & HELLO BURLINGTON
First up in our 2023 webinar series; "Social Media for the Hospitality Industry" on Wednesday, January 18th, at 2pm.
Facebook and Instagram aren't behaving the way they used to. If you're scratching your head at recent results and don't have the bandwidth to research what's up with the algorithms, this webinar is for you.
Sophia Rabe of Olive & Milo Social Studio, will talk about how lodging properties, restaurants, and attractions can make the most of the new social landscape to grow and engage with their following. Sign up HERE.
3) ONLINE REPUTATION & TRUST MARKETING WITH WIDEWAIL
Looking to do business more transparently and more authentically in a way that all previous reputation management platform providers haven’t been able to? Widewail helps you build your business with trust marketing. In the Trust Economy, your customers sell to each other. Social proof via customer reviews is powering the modern shopping experience. With Widewail's Trust Marketing Platform you can capture, distribute and shape the narrative around your business through the words of your customers with great reviews and video testimonial content.
ARTIFICIAL INTELLIGENCE: IMPROVE YOUR WEBSITE SEO & MARKETING WITH AI - HOSTED BY ETERNITY WEB
Did you know that to get to the first page of Google results, your business does not need to be a major site or big brand, nor do you need to be a rocket scientist of SEO? Artificial Intelligence or AI has been around for over 65 years, but it's only recently that we're seeing how AI can have an impact on both website SEO, social media and content strategy. Mike Lannen of Eternity, a website and digital marketing firm based in Burlington, will discuss how you can effortlessly harness the power of AI to boost your rankings on Google and attract more customers.