HELLO BURLINGTON WEBINARS!

 

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PAST WEBINARS

THE POWER OF SIGHT, SOUND, AND MOTION: NAVIGATING BROADCAST, CONNECTED TV, AND YOUTUBE ADVERTISING

In the last 15 years, video has gone from an exclusive marketing tool to a must have for businesses big and small. The hospitality industry is all about creating experiences and there’s no better medium with which to share them than video. While distribution channels have spread with the proliferation of online outlets and social media platforms, the ability to create high quality video content has gotten easier and easier. But how do you decide how to deploy that great content? 

Guest Speaker: Kristin Bogovich, WCAX, Gray Digital

ARTIFICIAL INTELLIGENCE: IMPROVE YOUR WEBSITE SEO & MARKETING WITH AI - HOSTED BY ETERNITY WEB

Did you know that to get to the first page of Google results, your business does not need to be a major site or big brand, nor do you need to be a rocket scientist of SEO? Artificial Intelligence or AI has been around for over 65 years, but it's only recently that we're seeing how AI can have an impact on both website SEO, social media and content strategy. Mike Lannen of Eternity, a website and digital marketing firm based in Burlington, will discuss how you can effortlessly harness the power of AI to boost your rankings on Google and attract more customers.

CANNABIS TOURISM PRESENTED BY CULTIVAR STRATEGIES & HELLO BURLINGTON

With retail sales of cannabis becoming legal in Vermont in October, this timely webinar will examine the growing trend of cannabis tourism. We'll learn about the demand for cannabis travel, and see examples from other destinations that are providing visitors with evolved, engaging, and localized cannabis experiences.

The webinar will be presented by Cultivar Strategies, a consulting firm that specializes in helping destinations prepare for and capitalize on the emerging, cannabis-related travel trend.

SOCIAL MEDIA FOR THE HOSPITALITY COMMUNITY PRESENTED BY OLIVE & MILO & HELLO BURLINGTON

First up in our 2023 webinar series; "Social Media for the Hospitality Industry" on Wednesday, January 18th, at 2pm. 

Facebook and Instagram aren't behaving the way they used to. If you're scratching your head at recent results and don't have the bandwidth to research what's up with the algorithms, this webinar is for you. 

Sophia Rabe of Olive & Milo Social Studio, will talk about how lodging properties, restaurants, and attractions can make the most of the new social landscape to grow and engage with their following. Sign up HERE.

ONLINE REPUTATION & TRUST MARKETING WITH WIDEWAIL

Looking to do business more transparently and more authentically in a way that all previous reputation management platform providers haven’t been able to? Widewail helps you build your business with trust marketing. In the Trust Economy, your customers sell to each other. Social proof via customer reviews is powering the modern shopping experience. With Widewail's Trust Marketing Platform you can capture, distribute and shape the narrative around your business through the words of your customers with great reviews and video testimonial content.